The MacWorld Expo begins today in San Francisco.
Every year at this event, Steve Jobs delivers the keynote and announces with much fanfare the new products his company has planned for the coming year.
People go crazy over this event, and lose all sense of perspective. There will be at least three or four blogs and web sites providing rough transcripts of his remarks as they are made, and a couple of them will inevitably collapse under the traffic load of fans wanting to learn the latest Apple product news the exact moment it's announced.
They'll even announce the very instant the Apple Store web site goes offline to update its product offering.
Even now, they're delivering breathless 'exclusive' reports on the tarp-covered exhibits in the convention center, complete with photos of the iTarps draped over cubicles. ("It looks like Apple is using a new font on its signage!" I am not making this up.)
I used to follow the 'Stevenote' with the same eagerness others did. I'd have three or four browser windows open at once, constantly clicking the refresh buttons to get the latest dramatic product tidbit.
But you know what? They're just computers and MP3 players.
When the Stevenote is delivered later today, I'll be out for my daily walk. I'll see clouds and leaves that are 'way more interesting than anything coming out of MacWorld.
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