The Autumn of Multitasking

Multitasking sucks, as scientists are now starting to prove. Here's an article from the November issue of The Atlantic, which I found only now through reddit:

"Human freedom, as classically defined (to think and act and choose with minimal interference by outside powers), was not a product that firms like Microsoft could offer, but they recast it as something they could provide. A product for which they could raise the demand by refining its features, upping its speed, restyling its appearance, and linking it up with all the other products that promised freedom, too, but had replaced it with three inferior substitutes that they could market in its name:

"Efficiency, convenience, and mobility.

"For proof that these bundled minor virtues don’t amount to freedom but are, instead, a formula for a period of mounting frenzy climaxing with a lapse into fatigue, consider that “Where do you want to go today?” was really manipulative advice, not an open question. “Go somewhere now,” it strongly recommended, then go somewhere else tomorrow, but always go, go, go—and with our help. But did any rebel reply, “Nowhere. I like it fine right here”? Did anyone boldly ask, “What business is it of yours?” Was anyone brave enough to say, “Frankly, I want to go back to bed”?

"Maybe a few of us. Not enough of us. Everyone else was going places, it seemed, and either we started going places, too—especially to those places that weren’t places (another word they’d redefined) but were just pictures or documents or videos or boxes on screens where strangers conversed by typing—or else we’d be nowhere (a location once known as “here”) doing nothing (an activity formerly labeled “living”). What a waste this would be. What a waste of our new freedom.

"Our freedom to stay busy at all hours, at the task—and then the many tasks, and ultimately the multitask—of trying to be free."