Tuesday, November 14, 2006

The spiritual side of the branding experience

About the new Windows Vista startup sound:

"Earlier in the summer, blogger Robert Scoble interviewed Steve Ball, the group program manager for the Windows Audio/Video Excellence team, the guy in charge of this auditory experience. Ball dubbed this startup sound 'a spiritual side of the branding experience.'

"He said the sound is a 'brief, positive confirmation that your machine is now conscious and ready to react.' When your machine is done cold booting, 'this gentle sound will come out telling you that you can log in,' Ball said."


More here.

1 comment:

Lark said...

Oh dear. I have a lovely little file on my Mac that has the current windows startup sound, followed by a huge crashing noise, and a guy saying "Oh crap!" It still amuses me.


lihil